The COVID-19 pandemic, as a catalyst, has accelerated the already strong tie to mobile devices significantly in all aspects, acting as a central communication tool and an access point to an increasing number of digital services, boosting online banking solutions and mobile payment options.
The publishing ecosystem has of course been no exception and has seen a huge shift from print to online, but also from free to paid content. But not every publisher has yet taken full advantage of the revenue potential, a problem carrier billing sets out to fix.
54 percent of online news is consumed by smartphones.*
* EU average, Reuters Institute for the Study of Journalism, 2021
Is it realistic and progressive as a publishing company to expect the online readership to invest more time to pay for content than the actual read, asking for lengthy registration processes or identification verification, download of apps or entry of bank information or credit card details, especially given the relatively low credit card penetration across many European countries?
Why not opt for a one-click mobile payment option – a payment option that everybody holds in hand – for any “pay-per” content?